We are happy to announce that after 5 years of hitting the pavement to peddle our wares as a self-distributing brewery, we are finally represented by wholesale distributors throughout eastern-central and north-eastern Wisconsin.
We signed with Triangle Distribution in early November 2022 to represent Fifth Ward in Manitowoc, Kewaunee, Shawano, Brown, Door, Oconto, and Marinette counties. Our splash into these territories was well received, and we are looking forward to continuing to grow these relationships.
Beginning on February 1st 2023, Lee Beverage took on the rest of our active territories, including our home turf of Oshkosh. This move will allow us to greatly expand the reach of our craft beer, not just beyond our current distribution footprint but even deeper into markets we already serve.
Right off the bat, we’ll have coverage in Winnebago, Outagamie, Waushara, Marquette, Green Lake, Fond Du Lac, Sheboygan, Waupaca, and Calumet Counties. We’ll be expanding in early summer into Taylor, Lincoln, Marathon, Shawano, Menominee, Portage, Adams, Wood, and Clark Counties, with plans to reach further west by the end of the year.
Prior to signing these deals, our method of distribution was two guys in two vans, hitting the road one day a week to handle sales AND deliveries. Whatever was sold one week was delivered the next, and the world keeps spinning.
These new distribution opportunities will allow us to build new relationships with new customers and strengthen the relationships we’ve already built. We’ll also be able to focus more of our time and energy on brewing even more delicious beer, including diving into new styles we haven’t yet explored.
Cheers to new beginnings!